Value Creation Model

Enhancing economic and social value with the concept “CSV” positioned at the heart of all management

KIRIN brings joy to society by crafting food and healthcare products
inspired by the blessings of nature and the insights of our customers.

CSV PURPOSE

Guiding principles aimed at sustainable growth and creating value together with people across society.

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  • Health
    and well-being

    Raise the number of healthy people, lower the number of sick people, and contribute to the people who are involved in healthcare
  • Community
    Engagement

    Create positive forces for people’s well-being and society by developing communities
  • The
    Environment

    Enrich a sustainable Earth for future generations through positive impact
  • Responsible
    Alcohol Producer

    Make steady progress toward eradicating the harmful use of alcohol in all countries of operation (Zero Harmful Drinking)

Sustainable Development Goals

Medium- to long-term action plan for each business unit, intended to realize CSV Purpose

OUTCOME

Enhancing group management, Kirin Group gives back to the society.

  • Social
    value
    Realized CSV Purpose
  • Economic
    value
    Maximized cash flows

OUTPUT

Driving innovation that enable our businesses to help society around the world settle the issues

  • Providing products
    and services to
    build bonds
    between people
  • Providing products
    and services to
    improve people’s
    quality of life
  • Continually
    developing
    innovative
    new drugs

BUSINESS

Kirin Group is activating business synergies to approach social issues as opportunities for business growth

  • Food &
    Beverages

    (alcoholic and
    non-alcoholic
    beverages)

  • Pharmaceu-
    ticals

  • Health Science

INPUT

Foundations for driving innovations

  • Core technology
    that assures
    value creation
  • Consumer
    centric
    marketing
    expertise
  • ICT
    accelerating
    value creation
  • Diversity and
    inclusion,
    culture for
    innovation

Value Creation Story

The Kirin appears as a prelude to joyous times to come

Kirin Group is working to solve a wide range of social issues around the world.
The following introduces the "value creation" story from the perspective of several fields.

Quality Initiatives

We make every effort to ensure product safety and maintain high levels
of customer satisfaction, which reflects our founding philosophy of
being customer-first and quality-focused

Our Approaches in Quality Sustainable supply chain

Joy brings us together KIRIN