Impact
Creating Shared Value
What is CSV?
Creating Shared Value
Creating shared value is the practice of creating economic value in a way that also creates value for society by addressing its needs and challenges as the next driving force for growth.
- A concept proposed by Professor Michael E. Porter and Mark R. Kramer of Harvard University in 2011.
To achieve the growth with society
Kirin Group will continue to create social and economic value together with all of its stakeholders and work to grow sustainably with society. To achieve this, we will first identify social issues that need to be solved and then address those issues as a group based on a specific action plan.
Key Issues addressed by Kirin Group
We have identified the important themes that will enable us to sustainablyexist and grow in the future as a part of society.
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Management Issues for Sustainable Growth (Group Materiality Matrix)
Kirin Group has organized its "Management issues for Sustainable Growth" in the Kirin Group Materiality Matrix with a view to continue developing Sustainably with society in the future.
Based on social issues related to its businesses, the Group designated the fulfillment of its role as responsibility of Kirin Group which runs alcoholic beverage businesses along with health and well-being, community engagement, and the environment as four CSV key issues.
The CSV key issues that should be addressed by the Kirin Group align with the United Nations Sustainable Development Goals (SDGs), and we support the achievement of those goals.
CSV Purpose
To create value and grow sustainably with society, Kirin Group
established a CSV Purpose corresponding to each of its four CSV
key issues as its Long-Term Management Vision, Kirin Group Vision 2027.
One of the long-term management goals is our “CSV Purpose”— guiding principles aimed at sustainable growth and creating value together with people across society. Going forward, we will continue our work as "responsibility of Kirin Group which runs alcoholic beverage businesses" and work to resolve “health and well-being,” “community engagement,” and “the environment” and in doing so, we will bring joy to society and contribute to a joyful life for our customers.
CSV Purpose
CSV Commitment
To work toward solving its key CSV issues, Kirin Group establishes
CSV Commitments as a medium-term business plan.
An action plan for CSV key issues is created for each commitment, and each group company is working to grow the business by setting forth specific approaches and indicators for each commitment. *The following table shows an excerpt of some of the initiatives for the commitments.
CSV key issues |
CSV Commitment |
approach |
Company/ Department |
Goals (in 2027) |
|---|---|---|---|---|
| Responsibility of Kirin Group which runs Alcoholic Beverage Businesses | Dealing with alcohol-related problems | Number of participants and views of awareness programs on proper alcohol consumption | Kirin Brewery | Cumulative total 20 million people |
| Mercian | Cumulative total 8,550 people | |||
| Lion | Alcohol&Me Engagement Index (comprising quiz completions, article reads and video views) Greater than 2026 | |||
| Health and Well-being | Support for maintaining the immune system | Number of people reached by the product | Kirin Holdings Health Science business Dept. | 253,000 people |
| Number of people who consume Lactococcus lactis strain Plasma | Kirin Beverage | 1,000,000 people | ||
| Number of people who consume immunity care products | Koiwai Dairy Products | 82,000 people | ||
|
Community Engagement |
Sustainable development of communities in raw material production areas and business development regions | Number of farms that use the score card system | Kirin Beverage | More than 50% of the volume of tea procured and the tea farms in the Kandy region of Sri Lanka are RA and Scorecard farms |
| The Environment | Overcoming climate change | GHG (Green House Gas)emission reduction rate: Scope1+2 | Kirin Brewery Company |
55%(compared with 2019) ＊Target Year in 2030 |
| Kirin Beverage Company | ||||
| Mercian | ||||
| Lion | ||||
| Kyowa Hakko Bio Company | ||||
| Kyowa Kirin Company |
Initiatives for four CSV key issues
Kirin Group will continue its work as "responsibility of Kirin Group which runs alcoholic beverage businesses" and work to resolve “health and well-being,” “community engagement,” and “the environment” and in doing so, we will bring joy to society and contribute to a joyful life for our customers.
Responsibility of Kirin Group which runs Alcoholic Beverage Businesses
Make steady progress toward eradicating the harmful use of alcohol (Zero Harmful Drinking)
While alcohol can bring joy to people’s lives, it can also harm people’s health if consumed inappropriately.
As a corporate group that produces alcoholic beverages, we are working to resolve alcohol-related problems so that a culture of enjoying alcoholic beverages can be passed down to the next generation.
Responsibility of Kirin Group which runs Alcoholic Beverage Businesses
Health and Well-being
Raise the number of healthy people, lower the number of sick people, and contribute to the people who are involved in healthcare.
We develop safe, secure products in our food and beverages businesses that both taste great and support self-care. We also provide new products and services and new drug creation that leverage the strengths of our pharmaceutical and bio-chemical businesses. Through these actions, we help our customers develop physical and mental health and improve their quality of life.
Community Engagement
Create positive forces for society by developing communities.
Connecting with other people makes people positive.
That force creates vitality in society.
The Kirin Group, through its products and services, co-creates a society that connects customers and all people engaged in the value chain with joy, thereby contributing to a developing future.
The Environment
Enrich a sustainable Earth for future generations through positive impact
As a company that benefits from the many blessings of nature, including water and agricultural products, we recognize that the sustainability of the global environment is essential to ensuring the continuity of our business. By reducing the environmental burden in our value chain through such means as creating eco-friendly containers and packaging and addressing the issue of climate change, we are able to strengthen our business foundation.
Kirin Group Long-Term Environmental Vision, introduced in 2013, we aim to realize a society based on 100% resource circulation by 2050.
Fundamentals of Corporation
Kirin Group will build a foundation to promote activities for the four priority issues of the “CSV Purpose”.
We will bring joy to society by addressing following issues.
The Kirin appears as a prelude to joyous times to come
Kirin Group is working to solve a wide range of social issues around the world.The following introduces the "value creation" story from the perspective of several fields.
Other Initiatives
Related data and External evaluation
The Kirin Group provides transparent information to investors and other stakeholders.
These efforts have been viewed positively by society, including the company's inclusion in global indexes.
