Purpose
Joy brings us together
The Kirin Group's purpose is to partner with society in achieving mutual growth.
Partnering with Society in Addressing Social Issues and Achieving Mutual Growth
In today’s increasingly socially conscious world, it is no longer a viable option for a company to single-mindedly pursue its own commercial success in order to sustain its business. It is an obligation for a company to address issues facing society, communities, and people. One of the most productive ways for a company to achieve sustained growth and address social issues is to take a CSV (Creating Shared Value) approach to make it an integral part of its business operations to resolve social issues.
Kirin Group places this CSV-driven approach at the core of its business management to make a difference in society and achieve sustainable mutual growth.
Top message
Message from Top Management
Takeshi Minakata
Representative Director of the Board,
President & COO
CSV Purpose
Kirin Group’s CSV Purpose is our guiding principle to achieve sustainable growth and create value together with people across society.
We are committed to playing our role as a responsible alcohol producer and working to resolve social issues in the fields of people’s health and well-being, community engagement, and the environment so as to bring joy to society and contribute to a joyful life for our customers.
CSV Purpose
Strategies to Fulfill Our CSV Purpose: Long-Term Management Vision and Medium-Term Business Plan
Under the Kirin Group Vision 2027 (KV2027), which was announced in 2019, we aspire to become a global leader in CSV by creating value across our world of Food & Beverages through to Pharmaceuticals. One of the key elements of KV2027 is to fulfill our CSV Purpose, which is to play our role as a responsible alcohol producer and work to resolve key issues in the fields of people’s health and well-being, community engagement, and the environment. Under the Medium-Term Business Plan for FY2019-2022, which spans the first three years of KV2027, we are pursuing the objectives of achieving growth in our existing Food & Beverages and Pharmaceuticals domains and establishing and fostering our new Health Science domain.
Where We Aspire to Be in the Future
The Kirin Group’s Corporate Slogan “Joy brings us together” captures the Group’s spirit, guiding us into the future.
We believe that no matter how much the world may change, the joy of living a full and healthy life, in mind and body, brings us happiness—for ourselves, for those we love, and for the whole society.
The Kirin appears as a prelude to joyous times to come
Kirin Group is working to solve a wide range of social issues around the world.The following introduces the "value creation" story from the perspective of several fields.
