Coca-Cola Beverages Northeast
May 31, 2024
2023 Review
- Despite being impacted by an irregular amount of unseasonable weather, sales volumes of beverages, mainly sparkling soft drinks and premium mineral water, grew steadily.
- Increased revenue through price revisions and increasing unit prices by improving product mix.
- Despite rising cost of raw materials and labor costs, increased normalized operating profit through initiatives to decrease sales, general, and administrative expenses through operational reform, such as the rationalization of factories and logistics bases, the implementation of ICT, and price revisions, and more.
2024 Plan
- Increase normalized operating profit despite the unclear future of the environment surrounding the business, including the U.S. economy, by expanding the sales volume of sparkling soft drinks and by realizing the stable growth of revenue through appropriate price strategies, while continuing efforts to reduce sales, general, administrative expenses.