Four Roses

May 31, 2024

Invest in facilities toward future expansion of the business and
realize the growth of premium priced products to maintain high profitability

Invest in facilities toward future expansion of the business and realize the growth of premium priced products to maintain high profitability

2023 Review

Clarified brand positioning and increased consistency in package design and communication to strengthen the competitiveness of premium priced products.
In the U.S. market, which makes up approximately 80% of sales volume, distribution companies reduced inventory because of concerns of a recession, reducing shipment volume, but the sales volume of retail stores increased year-on-year.

Enhance awareness of our brand as a premium brand through measures, including the launching of limited-edition products, to maximize the profit of the limited stock of our unblended whisky. Work to expand the direct-to-consumer sales channel for limited edition and high-priced products.
Additionally, continue to promote investments in cellars and raise the production of unblended whisky to increase the volume of the unblended whisky, which is the current determining factor of our growth rate. Despite the continual rising cost of raw materials, we will implement price revisions and increase sales volume to raise profits.