Achieving "Joy brings us together"

  • You become happy. Then, the world will be that much better.

  • You become happy. Then, the world will be that much better.

In the past, and in the future,
our job at KIRIN has been, and always will be, to spread joy.

The happy, delicious times that beer creates.
The spark that drinks add to our everyday lives.
The bonds that football builds between people.
The healthy society that the medical and health science areas realize.

Throughout our history, we have spread joy through our products and services,
to bring the world together.
Going forward, this will not change.
KIRIN will always be focused on you, the person right in front of us.
By bringing you joy, we make the world
a better place, one step at a time.
This is what we believe.

So today, we are taking action on a variety of initiatives
based on over 35 years of immunology research findings.
By making immune system care a habit, people can become healthier.
They can fill their lives with even more joy.
At KIRIN, we truly believe this.

Corporate Activities to Uphold Health through “Immune-System Care”

Your health leads to happiness for others in your life. The contentment of each of us, meanwhile, leads to greater satisfaction around the world.
At KIRIN, we mobilize the fermentation technology fostered by producing beer for over 130 years, along with our fortes in scientific research targeting microorganisms and other life forms. This stance is rooted in our belief that immune function truly serves as the foundation supporting everyday health.
Working from our desire to expand a world where each individual enjoys solid health and happiness, we continue to advance activities throughout Japan designed to uphold health with proper “immune-system care.”

Activity Report

Activities Supporting Children’s Health

For people to enjoy long and healthy lives, KIRIN believes that proper immune-system care habits are important from our childhood years.
In pursuit of that goal, we have produced a picture book titled Your Promise of Good Health targeting kindergarteners, designed for enjoyable learning about the importance of immunity.
Since 2022, meanwhile, we have offered a class for elementary school students under the theme of “Enjoying Healthy Days with Immune-System Care.”
As a result, large numbers of children throughout Japan have learned about the value of the immunity and healthy lifestyles available to them.

  • KIRIN Joy brings us together
    Kindergarten Version: 30sec.

    • Nationwide Participants (as of November 2024). Kindergartens: 1,103 locations. Number of Targeted Kindergarteners: 208,920. Elementary Schools: 524 locations. Number of Participating Children: 35,972

      Activities Supporting Children’s Health
      Number of Participants Nationwide

      • Note: Includes kindergartens and certified nursery schools

Approximately 90% of pediatricians feel that immunity in children is declining

  • Comparing the peak of the COVID-19 pandemic from April 2020 and the present time, do you feel there has been a decrease in children’s immunity? (Pediatrician replies):Yes 89.0%, No 11.0%. Survey Overview: Survey of household conditions during the epidemic. Survey Period: November 14 (Tues) - 16 (Thurs), 2023. Survey Targets:(1) Women in their 20s to 40s (raising children age 3 to 12) (2) Pediatricians. Number of Persons Surveyed: 1,000 [500 in each category (1) and (2)] Survey Method: Online survey. Source: General Research Inc. Household infection fact-finding survey “Is it Adults who Bring in Infectious Diseases?” Gaps between pediatricians and mothers in awareness of countermeasures

Comparing the peak of the COVID-19 pandemic in 2020 and the present time (study conducted in 2023), 89% of the pediatricians surveyed report they feel that immune strength in children is declining.

Efforts to raise immunity and uphold one’s own health also lead to improved well-being for friends, teachers and family members engaged in group lifestyles.
Setting our sights on this critical theme, KIRIN promotes activities aimed at expanding effective immune-system care to children of all ages.

Reading Our Immune-System Care Picture Book to Kindergarteners

Targeting small children, KIRIN has produced a picture book titled Your Promise of Good Health designed to support enjoyable learning about the importance of immunity.
During 2024, this book was read aloud at some 1,000 kindergartens around Japan. This was accompanied by distribution of sticker-type charts designed to enable children to develop proper immune-system care habits through happy interaction with their families.

  • Reading session at Kowagama Kindergarten

  • Children learn about proper immune-system care habits

  • Distribution of immune-system care sticker charts to children and immunity care products for adults

Special Immune-System Care Classes for Elementary School Students

At KIRIN, mobilizing the fruits of research into immune systems conducted for more than 35 years, we offer special classes targeting elementary school students under the theme of “Making Every Day Healthy with Immune-System Care.” As an activity launched from 2022, these classes have been organized for over 35,000 children at more than 500 schools around Japan.

Activities Supporting the Health of Busy Working People

There is a trend to excessively strive for the sake of others, which can result in overlooking our own health. This is an issue widely encountered by the current working generation.
That trend is especially true of medical workers and kindergarten teachers. With such professionals engaged in the everyday mission of supporting the needs of persons who are ill and small children, proper maintenance of their own health also leads to greater support for the wellbeing of those around them.
At KIRIN, we work to uphold more accessible daily immune-system health for those who, while although devoted to their work, may find it difficult to take time for themselves.

  • KIRIN Joy brings us together
    Pediatrician Version: 30sec.

  • KIRIN Joy brings us together
    Midwife Version: 30sec.

    • Nationwide Participants (as of November 2024) [Immune-System Care Seminar Presentations] Medical institutions: 2,172 persons, Participating kindergartens: 1,103 locations [Immune-system Care Products Supplied] Medical institutions: 13,381 persons, Participating kindergartens: 44,295 persons

      Activities Supporting the Health of Working People
      Number of Participants Nationwide

      • Note: Includes kindergartens and certified nursery schools
One in two members of the working generation are prone to overlook their own health

  • From Health Benchmark Survey
    Fulfillment in Healthy Behavior (by gender and age)​

    Source: KIRIN Holdings study

The working generation is prone to be kept busy not with work, but also parenting, nursing care and other everyday demands.

One in two of these people feel that they are overlooking their own health.

Medical workers and kindergarten teachers serve in environments prone to undermine their health.

In addition, the risks of impacting health differ by profession.

Among the categories, data indicates that persons such as medical workers and kindergarten teachers serve in environments particularly prone to undermine their health.

Taking note of such issues, KIRIN offers immune-system care seminars targeting medical workers, distributes immune-system care products to medical workers and kindergarten teachers and advances other related efforts.

Supplying Immune-System Care Products

We have supplied immune-system care products to over 13,000 medical workers at medical institutions throughout Japan*, striving to expand proper immune-system care practices.

  • As of November 2024
  • Implemented at Aiwa Hospital (Saitama), Saiseikai Kawaguchi General Hospital (Saitama), Saiseikai Yokohamashi Tobu Hospital (Kanagawa), Meitetsu Hospital (Aichi), Tokyo Saiseikai Central Hospital (Tokyo), Anjo Kosei Hospital (Aichi), Kaita Hospital (Fukuoka), Sakurabashi Watanabe Advanced Healthcare Hospital (Osaka), etc.

We have supplied immune-system care products to over 44,000 teachers at kindergartens throughout Japan*, striving to expand proper immune-system care practices.

  • As of November 2024
  • Implemented at over 700 kindergartens in Japan, including Kakinomi Kindergarten (Kanagawa), Fuji Kindergarten (Tokyo), Kowagama Kindergarten (Chiba), Tansui Kindergarten and Yurinoki Kindergarten (both in Fukuoka) and other locations.

Immune-System Care Seminar Presentations

Targeting medical institutions throughout Japan, KIRIN researchers and specialist employees present seminars covering the scientific evidence, basic knowledge concerning immunity, vital immune-system care practices and other explanations of information gathered from over 35 years of research in easy-to-understand terms.

  • Aiwa Hospital – Kawagoe City, Saitama Prefecture (August 2023)

  • Meitetsu Hospital – Nagoya City, Aichi Prefecture (May 2024)

  • Tokyo Saiseikai Central Hospital – Minato Ward, Tokyo (May and June 2024)

  • Saiseikai Kawaguchi General Hospital – Kawaguchi City, Saitama Prefecture (July and August 2024)

  • Saiseikai Yokohamashi Tobu Hospital – Yokohama City, Kanagawa Prefecture (July 2024)

The Thoughts of Kirin Employees

Corporate Movie

Kindergarten Version

For people to enjoy long and healthy lives, KIRIN believes that proper immune-system care habits are important from our childhood years.
In pursuit of that goal, we have supplied an original picture book to kindergartens around Japan, designed to teach children about the importance of proper immune-system care.
Along with this, KIRIN has supplied the families of such students and their kindergarten teachers with supplements and immune-system care products, striving to help support the quality of their everyday health. Working through such initiatives, we endeavor to uphold the health of children and the adults devoted to caring for their needs.

  • KIRIN Joy brings us together
    Kindergarten Version: 30sec.

  • KIRIN Joy brings us together
    Kindergarten Version: 60sec.

Pediatrician Version

KIRIN, a pioneer in immunity research for over 35 years, continues to launch a wide range of activities aimed at supplying the fruits of these efforts to as many people as possible.
This includes support for the immune-system care provided by medical workers at Meitetsu Hospital in Nagoya City, Aichi Prefecture.
Serving the needs of this hospital, we have presented immune-care system seminars, installed healthy vending machines and supplement corners, along with other corporate activities positioned to support the everyday immune-care needs of medical workers.
Working through such initiatives, KIRIN serves the needs of a wide range of medical professionals.

  • KIRIN Joy brings us together
    >Pediatrician Version: 30sec.

  • KIRIN Joy brings us together
    >Pediatrician Version: 60sec.

Midwife Version

In our Midwife Version, we detail the support measures supplied for midwives engaged in the care of pregnant women directly before they give birth.
In Aiwa Hospital in Kawagoe City (Saitama Prefecture), a facility specializing in obstetrics and gynecology which welcomes about 2,800 new lives into the world each year, KIRIN has installed special vending machines, while organizing corporate activities in support of the immune-system care needs of medical professionals who serve there.

  • KIRIN Joy brings us together
    Midwife Version: 30sec.

  • KIRIN Joy brings us together
    Midwife Version: 60sec.

Related Information

Corporate Policy