CSV Purpose
As part of Kirin Group Vision 2027 (KV2027), our long-term management vision, we have set the goal of becoming “a global leader in CSV, creating value across our world of Food & Beverages to Pharmaceuticals.”One of the long-term, non-financial goals of KV2027 is our “CSV Purpose”— guiding principles aimed at sustainable growth and creating value together with people across society.
”CSV Purpose” is based on the Group Materiality Matrix(GMM), which outlines the key issues that must be addressed in order to exist sustainability and develop together with society. And respective principles are set of guidelines for the role and purpose expected to us in society for each of the four priority issues: “A Responsible Alcohol Producer”,”Health and Well-Being”,“Community Engagement”,“The Environment.” Each business segment makes efforts toward our "CSV Commitment," an action plan to realize these guidelines. Going forward, we will continue our work as responsible alcohol producers and work to resolve these issues, and in doing so, we will bring joy to society and contribute to a joyful life for our customers.
A Responsible Alcohol Producer
Make steady progress toward eradicating the harmful use of alcohol in all countries of operation (Zero Harmful Drinking)
While alcohol can bring joy to people’s lives, it can also harm people’s health if consumed inappropriately. As a corporate group that produces alcoholic beverages, we are working to resolve alcohol-related problems so that a culture of enjoying alcoholic beverages can be passed down to the next generation.
Health and Well-Being
Raise the number of healthy people, lower the number of sick people, and contribute to the people who are involved in healthcare.
We develop safe, secure products in our food and beverages businesses that both taste great and support self-care. We also provide new products and services and new drug creation that leverage the strengths of our pharmaceutical and bio-chemical businesses. Through these actions, we help our customers develop physical and mental health and improve their quality of life.
Community Engagement
Create positive forces for people’s well-being and society by developing communities.
Connecting with other people makes people positive.
That force makes people’s mind and body healthy and creates vitality in society.
The Kirin Group, through its products and services, co-creates a society that connects customers and all people engaged in the value chain with joy, thereby contributing to a developing future.
The Environment
Enrich a sustainable Earth for future generations through positive impact.
As a company that benefits from the many blessings of nature, including water and agricultural products, we recognize that the sustainability of the global environment is essential to ensuring the continuity of our business. By reducing the environmental burden in our value chain through such means as creating eco-friendly containers and packaging and addressing the issue of global warming, we are able to strengthen our business foundation. Under the Kirin Group Environmental Vision 2050, revised in 2020, we aim to enrich the sustainable Earth for future generations through positive impact.
